Every spring, San Antonio bursts into color, music, and culture during Fiesta San Antonio — a vibrant, citywide celebration honoring the city’s history, diversity, and community pride. But if you’ve ever visited during Fiesta and noticed people proudly wearing dozens of colorful medals on their sashes, vests, or even hats, you might be wondering:
What are Fiesta medals, and why is everyone so excited about them?
Let’s dive into this iconic San Antonio tradition!
🌟 A Brief History of Fiesta Medals
Fiesta medals trace their roots back to the early 1900s, but they really gained popularity in the 1970s when King Antonio began distributing them during parades and public appearances. Over the years, what started as simple military-style pins evolved into collectible, creative, and often humorous designs — and now they’re a HUGE part of Fiesta fun!
🎨 What Do Fiesta Medals Represent?
Fiesta medals are typically produced by:
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Local businesses
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Nonprofits
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Community organizations
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Individuals or families
Each medal tells a story — whether it’s promoting a business, honoring a cause, or just celebrating San Antonio culture with a sense of humor. Designs range from tacos and piñatas to political statements and pop culture references.
🔁 The Joy of Trading & Collecting
One of the most exciting parts of Fiesta is medal trading. People often walk around events like NIOSA, Market Square, or Fiesta Fiesta with medals dangling from lanyards or jackets, ready to trade with others. It’s a fun way to meet people, support local causes, and build a truly one-of-a-kind collection.
Some medals are rare and highly sought-after — you might even say they’re the Pokémon cards of San Antonio!
💖 Why Fiesta Medals Matter
More than just souvenirs, Fiesta medals:
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Support local charities and nonprofits
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Help businesses build community presence
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Create lasting memories and traditions
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Bring people together from all walks of life
Whether you wear one or one hundred, medals show your spirit and your love for Fiesta!
🛍️ Where Can You Get Fiesta Medals?
You can find medals at:
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Local events during Fiesta season
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Small businesses and shops
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Online (check Instagram, Facebook, or websites like ours!)
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From local creators or collectors
💡 Pro tip: Some medals are limited edition — grab them early before they sell out!
🎉 Viva Fiesta — Viva Medals!
Fiesta medals are more than just accessories — they’re part of what makes San Antonio’s culture so rich, colorful, and united. So whether you’re a lifelong local or new to the scene, join the fun, start collecting, and show off your medals with pride.
Viva Fiesta, San Antonio! 🎊
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