Ready to Buy or Sell a Home? Here Are 5 Key Factors in Choosing the Right Agent
Navigating the real estate market without guidance is like starting an expedition without a map. Whether you're selling your cherished family home or searching for your dream property, having the right real estate agent by your side can make all the difference.
According to a 2024 report from the National Association of Realtors, agent-represented homes sold for a median price of $435,000, compared to just $380,000 for those sold by owners alone. [1] And home sellers aren’t the only ones who benefit from professional representation. A study by the Consumer Federation of America found that homebuyers can save significantly by working with an agent dedicated to their interests.[2]
But how do you find the representative whose expertise, service, and terms align with your specific needs? Here are five crucial factors to consider.
1. Credentials & Reputation
A qualified agent brings more than enthusiasm—they bring training, experience, and a proven track record.
Always verify that an agent holds a valid license through your state's real estate commission. Licensed agents must complete education courses, pass licensing exams, and stay current with laws and market practices.[3] Additional designations and certifications indicate specialized training and a commitment to excellence.
Don't hesitate to ask for references, check online reviews, and explore the agent's website and social media channels. Past clients provide invaluable insight into the agent's communication style, negotiation skills, and transaction management abilities.
2. Local Market Knowledge
One of the most valuable assets an agent can offer is in-depth knowledge of your market. A local market expert helps sellers price homes competitively, attract qualified buyers, and highlight community features that add value. For buyers, they identify hidden gems, alert you to upcoming developments affecting property values, and advise on the best long-term investment areas.
Local agents typically have established relationships with lenders, inspectors, contractors, and other professionals, making your entire process smoother and more efficient. Ask about their experience in your target area and what specific insights they can offer about the neighborhood.
3. Service & Value Proposition
Not all agents offer the same level of service, so understanding what sets them apart is crucial. If you're selling, request a written marketing plan detailing how they'll reach qualified buyers. For buyers, evaluate how the agent searches for properties, schedules showings, and helps you compete in a competitive market.
An effective agent should be able to clearly articulate their value, backed by experience, data, and commitment to personalized service. Ask for a breakdown of services upfront so you understand exactly what to expect from the partnership.
4. Terms of Representation
Before committing to an agent, it’s essential to understand the terms of your working relationship. Clarify who will be your primary contact and how and when they will communicate with you throughout the process.
Most agents will ask you to sign a contract that outlines their duties, your obligations, and the scope of services provided. Always thoroughly review any agreement for termination clauses and commission obligations before signing. Trustworthy agents are transparent about their compensation structure and willing to explain how it aligns with your goals.
5. Ongoing Support
Exceptional agents continue to provide support long after closing. Some will offer post-purchase assistance like contractor recommendations, property tax assessment guidance, or periodic home value analyses. For sellers, they may provide reinvestment guidance or agent referrals if you're relocating.
This continued relationship can be invaluable if you're new to an area or plan to buy or sell again in the future. Ask potential agents how they maintain client relationships and what resources they offer after closing.
READY TO MAKE YOUR MOVE? LET’S TALK.
Choosing a real estate agent is one of the most important decisions you'll make when buying or selling a home. If you're looking for an experienced, locally knowledgeable agent who prioritizes clear communication, personalized service, and proven results, we’d love the opportunity to earn your trust.
Schedule a free, no-obligation consultation today to discuss your goals, ask questions, and find out how we can help you navigate your next move with confidence. Let’s turn your real estate goals into a successful reality—together.
The above references an opinion and is for informational purposes only. It is not intended to be financial, legal, or tax advice. Consult the appropriate professionals for advice regarding your individual needs.
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